PLEADS FOR SOCIALISM
Ken Garland is the author of the First Things First Manifesto of 1964. It rallied against the consumerist culture that was purely concerned with buying and selling things and tried to highlight a humanist dimension to graphic design theory.
For NOVINOW he answered the following two questions:
1. In which way do you think the current economic crisis will change our values and our society and do you think (or hope) such changes will be enduring?
I can only answer for myself; I do not attempt to be a spokesman for any group or tendency. That said, I must tell you that none of what has happened during the last year has altered my views in any way. I always thought the greedy, conscientiousless assholes in the money markets, who contributed absolutely nothing to our real wealth, our well-being and our feeling of self-worth, would drop us in the shit; and they have. So I just feel as I always have, only more so. capitalism has shown itself to be an ugly mockery, unfit for decent people. the only possibility for effective change is socialism.
2. Which role does design play in this context and how will such changes be portrayed and might there be new forms or directions in design?
Design, whatever that is, can only play a supportive role in making effective changes. first, we dump the pathetic fools who have messed up our lives; then we find those among us who can advance some sensible political proposals; then we vote them into power; then we offer our particular skills for the remaking of our social structures. any new forms must come out of social needs, not self-regarding posturings of designers who cant think beyond their own inflated egos.
